Pangolins are fascinating prehistoric scaled ant-eaters and have been around for at least 80 million years, (compared to homo sapiens who have been around for only 8 million).
They are the only animal to be completely covered in scales and they are extremely shy curling up in a ball if startled, useful against a fox, useless against heartless poachers. What makes it worse is that they barely survive in captivity making their conservation very difficult. Their scales are used in traditional Asian medicine and their meat is considered (by some) a great delicacy, so they are just collected and butchered in their thousands and conservationists are trying to raise awareness before they are literally eaten into extinction. They live in parts of Africa and Asia but not being in any zoo (as they require very specialist care), you may never have even seen a Pangolin before, but if we don't support the work to stem the trade in Pangolin scales and meat - you nor anyone else will ever get the chance.
They are interesting and sensitive with distinct personalities, according to the little I have read about them... if you got a nice discount on your black friday shopping, perhaps you'd give the difference to help protect the pangolin? How to help save Pangolins, one good way is to donate to the International Union for Conservation of Nature ICUM-Pangolin Specialist group!